Digital health

E-prescription: a driver of innovation in healthcare

E-prescription: a driver of innovation in healthcare

Electronic prescriptions as an engine of healthcare innovation: benefits, data and a look at the UK, Germany, Japan and Italy.

Doctor writing a medical prescription next to a bottle of tablets.

E-prescriptions represent a turning point in the digitalisation of healthcare. The system allows doctors to send prescriptions directly to pharmacies in electronic form, as a genuine digital prescription, improving efficiency and reducing prescribing errors. It also acts as an incentive to adopt digital solutions in pharmacies, promoting better drug traceability and increasing the resilience of the sector through innovative pharmacy software.

Direct impacts of e-prescription on the healthcare system

Integrating e-prescriptions with Electronic Health Record (EHR) systems improves the accuracy of medical care, giving doctors a complete view of a patient's health profile. This integration is essential to the effective management of chronic conditions, ensuring timely and appropriate treatment. Widespread adoption of digital prescriptions also creates the structural conditions for adopting new technologies, such as artificial intelligence in pharmacies and medical practices, to support informed decision-making.

Benefits in efficiency and precision

Electronic prescriptions are an extremely valuable data resource in the transition towards digital healthcare. This data not only improves the efficiency and accuracy of the prescribing process but also offers a broad view of population health, supporting public health management and medical research.

  1. Clinical decision support: e-prescription data helps doctors make better-informed decisions through immediate access to patients' medication history, potential drug interactions and allergy information. This helps reduce prescribing errors and improves patient safety.

  2. Improved treatment adherence: e-prescription systems can track whether and when patients collect their medicines, giving doctors valuable data for monitoring adherence. This is fundamental to ensuring treatment is effective, particularly in chronic conditions.

  3. Managing controlled substance prescriptions: with e-prescriptions it is easier for regulators and healthcare institutions to monitor and regulate the prescribing and distribution of controlled medicines, reducing the risk of abuse and over-prescribing.

  4. Integration with electronic health records: e-prescriptions often integrate with Electronic Health Record (EHR) systems, allowing a complete, up-to-date view of a patient's health profile.

  5. Contribution to health research and public policy: data gathered from e-prescription systems provides vital information for epidemiological research and health policy evaluation, contributing to the understanding of disease trends, the assessment of drug efficacy and the optimisation of healthcare resources.

  6. Cost reduction: alongside better patient outcomes, e-prescriptions can generate significant savings by reducing patient visits and improving the efficiency of medical practices. These systems have been shown to save billions over a decade.

  7. Less bureaucracy: moving from manual to electronic prescribing significantly reduces the need for paper documentation, contributing to a more sustainable environment and easing the administrative burden of handling physical forms.

Digital prescribing: an international view

E-prescriptions are already transforming the way medicines are prescribed and managed in a number of countries. Global adoption varies considerably, however, because of cultural, regulatory and technological differences. Here is how the UK, Germany, Japan and Italy are navigating these waters.

United Kingdom: a model of digital efficiency

The UK has successfully integrated e-prescriptions into the NHS, using a centralised platform that includes a mobile app. The app allows patients to manage their prescriptions easily, renew them and view them digitally, significantly increasing the efficiency of the system and reducing prescribing errors.

The Boots Pharmacy First service in England, part of the NHS initiative, also makes treatment for several common conditions directly accessible in store, without the need for a prior prescription. With more than 2,100 stores across the UK and a team of over 4,300 pharmacists and 12,900 pharmacy technicians, dispensers and healthcare sales assistants, Boots has the resources to provide extended, personalised support. This innovation is estimated to save up to 10 million GP appointments by the following winter, easing pressure on general medical services and increasing the availability of direct pharmaceutical advice. Full digitalisation of the health service supports faster access to medicines for patients and also promotes better adherence to prescribed treatment, improving public health management.

Germany: advanced technology, moderate adoption

Although Germany has advanced technology to support e-prescriptions, adoption is less widespread than expected. One significant obstacle is caution around the online sale of prescription medicines. The German system has, however, implemented DiGA (digitale Gesundheitsanwendungen), which allows doctors to prescribe reimbursable health apps. This is an important step forward, but the spread of online sales of prescription medicines remains an open question, reflecting the regulatory and cultural complexity of the German healthcare system.

Japan: Amazon and innovation in the medicines trade

In Japan, Amazon is transforming the pharmaceutical sector with the launch of a service that allows consumers to receive prescription medicines directly at home through a network of around 2,500 national pharmacies. Amazon Pharmacy offers the option of obtaining electronic prescriptions either through the CLINICS health app or directly from hospitals and clinics. Consumers can also consult pharmacists by video chat, increasing the accessibility and personalisation of the service. With a commitment to personalising healthcare services, Amazon aims to extend its collaboration further to small and medium-sized pharmacies. Built on technological innovation, this approach not only makes access to medicines easier, particularly for people with chronic conditions, but potentially sets a new standard for the global pharmaceutical market.

Italy: the challenge of fragmentation

Unlike these examples, Italy faces considerable challenges in digitalising medical prescriptions, because of a lack of cohesion between regions and an uneven digital health infrastructure. The need for greater standardisation and an integrated system is clear if the country is to move towards full digitalisation of its healthcare system and consider adopting e-prescription along the lines of successful international models.

Towards an integrated, interoperable future

Overcoming the barriers to realising the full potential of e-prescriptions requires better interoperability between healthcare systems and greater standardisation of data. Supported by pharmacy software and artificial intelligence solutions, these advances can enable secure, effective information exchange, paving the way for a more connected and resilient healthcare system.

E-prescriptions are more than a tool for sharing prescription information: they are a catalyst for the coordinated care needed for comprehensive medication management and error prevention.

Read also: how artificial intelligence is transforming the pharmaceutical sector.