Reordering and pricing.
Two key decisions, one single platform.
More SKUs, faster price changes, tighter margins the complexity has grown. Experience alone is no longer enough to keep up.
Among all daily decisions, two carry more weight than any others: how much to reorder and when, and at what price to sell.
Without a method, the consequences compound: stock expires unsold, bestsellers run out at peak demand, and margins erode, order by order.
Profiter supports pharmacists with:
A predictive reordering system that plans quantities and timing to improve inventory efficiency and reduce costs
A pricing optimisation system based on purchase costs, demand, competition, and discount dynamics, designed to increase competitiveness and margins on OTC products
Reordering today is no longer “just buying stock”
Reordering is a constant balancing act between purchase costs, availability, margins versus selling price, and capital tied up in inventory. Every mistake is immediately visible — at the counter or in the P&L.
In the daily life of pharmacy groups, these are costs that accumulate every single day, currently hidden in decisions managed by habit rather than data.
Total Cost Function
In supply chain terms, this is called the Total Cost Function. For most pharmacy groups, this cost remains invisible because it has never been calculated.
HIDDEN COST
MEASURED COST
RECOVERABLE VALUE
1 / 3
of first-margin improvement potential is recoverable value, according to Profiter's implementation data: invisible today, because it has never been measured.
Unstable prices, often reactive decisions
Pricing for OTC products has become a dynamic variable.
Competition is more visible, demand less predictable, and competitive pressure often pushes prices downward.
Price wars
Competition on OTC products is constant. Without a method, price cuts are chased reactively, eroding value.
Following competitors downward is not a strategy.
Missed opportunities
Some high-demand products could sustain more profitable pricing. But without predictive and comparative data, prices remain unchanged — or are lowered “just to be safe”.
Not everything needs to be discounted.
Experience remains central. But today, it’s not enough on its own.
With hundreds of thousands of rotating SKUs sold in pharmacies each year, changing daily and requiring constant decisions, even the most experienced pharmacist works under pressure.
From this need, CURIO was built: the first Vertical AI platform designed for the pharmaceutical sector — purpose-built, not adapted.
An advanced approach does not replace experience. It strengthens it, by providing:
demand forecasting models
automated reordering software
pricing optimisation tools
How CURIO supports reordering and pricing decisions
This approach gave rise to Profiter AI, the first Artificial Intelligence engine designed specifically for pharma: a tailored vertical solution that integrates seamlessly into your existing operations, ensuring maximum effectiveness while respecting the specific needs of each pharmacy. CURIO is the collaborative interface between your team and Profiter's Vertical AI.
Guided reordering
CURIO enables a more structured and predictable reordering process, helping to:
optimise purchase costs
reduce operational time spent on reordering
improve order accuracy and continuity
increase availability of high-rotation products
limit waste, expiries, and tied-up stock
In practice, it suggests order quantities and timing aligned with forecast demand, seasonality, and operational constraints — allowing pharmacists to focus only on SKUs that truly require attention.
More consistent pricing
CURIO supports dynamic and controlled pricing decisions, helping to:
align prices with real demand
capture margin opportunities
avoid unnecessary or unsustainable price reductions
Price recommendations, updated every 15 minutes, take into account purchase costs, demand trends, and competitive context, integrating seamlessly into existing pricing workflows.
What actually changes — and why it matters
When CURIO becomes part of a pharmacy’s daily routine, results are tangible.
CURIO reduces the Total Cost Function and improves price conversion and profitability — increasing operating margins for pharmacy groups that make this shift.
In everyday practice, this leads to a concrete shift in approach: decisions are anticipated instead of chasing urgencies, orders are placed with criteria, not habit, choices are driven by data, not intuition
The difference is not how much you order.
It’s how you manage your work.
Average results observed
average inventory holding
out-of-stocks caused by inefficient replenishment
+
efficiency in operational processes
WHO USES CURIO
Trusted by pharmacies
Talea Group, Italy's pioneering omnichannel digital pharmacy, managing thousands of SKUs across online and physical channels with CURIO for assortment, reordering, and pricing.
More control, fewer emergencies.
Discover how CURIO makes reordering and pricing decisions faster, more accurate, and backed by data.