Travel

GOOGLE HOTEL ADS: the definitive Guide

A deep-dive 34-page report on Google’s core product for the hospitality industry. From “how to start” to “how to succeed”.

GOOGLE HOTEL ADS: The definitive guide

What you will find

Google Hotel Ads (GHA) is changing the way people book online travel.

More importantly, it’s changing how hoteliers reach potential customers. Your ability to understand and utilize the many features of GHA can be the difference between your properties presenting before your ideal audience and an abundance of missed opportunities for bookings.

That’s where our guide comes in.

This study outlines the benefits of several GHA tools. These tools can be used to increase the likelihood of direct interaction with guests by cutting out middle-man services, like OTAs.

Tools discussed include the Book on Google service. This multi-faceted tool allows the finalization of bookings through Google on all devices, including mobile, which is more valuable than ever in a world where mobile devices rule.

We take a deep-dive into the technical components of GHA, helping you to understand:

The importance of ranking factors

Creating targeted ad campaigns

Setting up price-per-click

Using multipliers to create variance in the ad clicks you want to pay for

Managing GHA on your own vs. outsourcing to an integration partner

We’ll also share how Google is supporting hoteliers amidst the COVID-19 crisis. We discuss the introduction of a new payment model, Pay-Per-Stay (PPS), and a new advertising option, Property Promotion Ads (PPA). Through these new means, Google assists smaller hoteliers in competing with the larger OTAs and presents new opportunities to lower ad spend and increase revenue.

With this guide, you will find numerous tangible ways to utilize the abundance of features within Google Hotel Ads to improve your ranking and place your properties in front of your target customer.

We feel confident this resource will enable you to create changes that will have an immediate and long-lasting impact on your business.



↓  Download the full essay to optimize your Google Hotel Ads campaigns today  ↓

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