Profiter AI optimises the inventory management delivering more profit and more sustainability from online distribution.
Think of margins, not only revenue
Profiter is an AI engine for the inventory management in multi-channel online distribution. It focuses on improving online distribution by delivering more profitable revenue, consistently. With predictive intelligence, it improves profitability by optimising inventory allocation amongst intermediated distributors to reduce commissions and cancellations.
AI optimisation as a service
The end of first to come, first to serve. We allocate inventory intelligently.
Per-channel suggestions to increase results.
Think of margins, not only revenue
Profiter ML software integrates with your inventory management system (aka channel manager) and delivers the best channel mix with predictive and automatic inventory allocation. It produces more profit, awareness and distribution control.
Get more gain out of the same revenue thanks to the reduction of distribution costs and cancellations
Obtain a comprehensive overview of your CPS on the distribution mix of OTAs, metasearch and direct channels.
The end of free sale model “first to come – first to serve”.
Real-time inventory allocation reduces the big reseller’s dependency.
Including forced discounts, price cuts, ranking and dimming issues.
Instant monitoring and optimisation of the critical KPIs of your online distribution are not scalable by humans. The AI software can predict and instantly optimise channel mix in real-time.
Contrary to the OTAs it is YOU as a property that have to do the job about marketing your hotel and managing your content on the Google channel. It is a lot of work to be done before going on the metasearch websites.
Frequently Asked Questions
No, PROFITER is not managing your topline revenue and does not conflict with any of your topline revenue management decisions. PROFITER controls your room inventory distribution to the online channels in a non democratic way to improve your profits.
Not much, PROFITER algorithm works on AI engine that continuously adapts and does very fine tuning changes based on each channel’s revenue pace, volumes, cps, cancellation and guest value. The algorithm works with constant adaptation and can take in consideration the suggestions and tunings by humans.
PROFITER will not cause any dimming or deranking on the resellers and will respect the contractual terms of your contract. The algorithm works on fine-tuning of inventory discrimination at a very fast frequency and with small amounts of changes that adapt based on the monitored several KPIs of distribution.
Online inventory discrimination will be based on each channel’s cost per sale, cancellation and pace. When considering the cost per sale, PROFITER will calculate commissions, promotions, cancellations and any other related costs that are not always visibile. PROFITER will NOT make any hard closures or heavy restrictions that might cause dimming or deranking.
All online channels will be managed. It is not suggested to exclude any considering that PROFITER will fine tune the inventory management without any hard closures or similar. However OTAs, wholesalers and GDS can have different conditions applied that can be agreed with the Hotel.
PROFITER does not manage any topline revenue and the Hotel will continue to manage rates and restrictions as usual. The minimum 3% profit increase that PROFITER will bring on the margins will be calculated as a % out of the total revenue generated.
PROFITER dashboard will provide real-time insights on each channel’s performance and profit increase year to date and forecasted.
Contact our Profiter Team